“Baking is a tactile thing” says Sylvia Weinstock. At her specialty bakery in New York City, Sylvia Weinstock Cakes, every cake gets hands-on attention. “We use only the finest ingredients, and we take no shortcuts,” says Weinstock, who cares as much about how her cakes taste as she does about how they look. During the peak summer wedding season, Weinstock and her team of expert bakers and decorators make twenty to thirty cakes a week. Each cake is baked the day before it’s delivered and must be iced, assembled, and decorated with exacting detail.