Widespread food recalls and illnesses traced to peanut butter, tomatoes, and spinach have savvy consumers demanding to know where their food comes from. More companies are making it easier to find out. Here’s a look at some of the newest ways to trace your food to its source:
• Just BARE Poultry has a three-digit code on each package of whole chickens and chicken parts. Enter these numbers at justbarechicken.com and you can fi nd out the location of the family farm that raised the chicken you’re about to cook. You can also get buying information on the Web site.
• YottaMark is working with farmers and packers to put coded labels on fruits, vegetables, and packaged salads. Consumers can go to harvestmark.com and type in those codes to see where the food is from, as well as the date and time it was packed.
• On the wrapper of each dark chocolate bar from Republica del Cacao are the precise GPS coordinates for the farm where the beans for that bar were grown. Visit the Web site at republicadelcacao.com, and you can use Google Earth to watch the cacao farm while eating the chocolate.