If you caught The Today Show this morning, you saw Matt and Ann take their first hits of Le Whif, the world’s first inhalable “food.” They called it the latest culinary trend and I waited for the April Fools’ disclosure, but it never came. Le Whif’s an actual product that’s been around for a year, but apparently I missed it when Oprah Winfrey declared it a life-changer, which usually catapults products into household-name status.
Naturally, Le Whif is available in several chocolate flavors (marketing geniuses!) and their new coffee flavor launched a couple of weeks ago. International demand is apparently so high the manufacturer is having trouble keeping up. I predict a bacon flavor next, but I could be wrong.
I believe food should be savored, never inhaled—literally or figuratively. Since chocolate and coffee are sacred, the savoring should be done even more deliberately.
If you’ve ever whiffed a chocolate fix or you’ve put your name on the waiting list for Le Whif’s coffee inhaler, fill me in on what I'm missing. You know, besides the calories.
Le Whif? No Thanks, I Think I'll Eat Instead
Why eat chocolate when you can inhale it? I can think of several reasons, but that’s just me. If you’ve tried Le Whif’s inhaler, or you’re tempted to, tell me why.
By Robyn Doyon-Aitken, Web producer
April 1st, 2010
sbreckenridge writes: Wouldn't this just make you crave chocolate even more? Posted: 2:23 pm on April 2nd
You must be logged in to post comments. Log in.
FineCooking.com is a part of the Taunton Home and Garden Network
|
|
|
|
Taunton Home | Books & Videos | Contact Us | Product recall information
Privacy Policy | Copyright Notice | Taunton Guarantee | User Agreement | About Us | Work for Us | Contact Us | Advertise | Press Room | Customer Service | Subscriber Alert
© 2013 The Taunton Press, Inc., Part of Taunton’s Women’s Network. All rights reserved.
