No matter how much you try, you just can't convince people to try certain food or drinks with which they've had a previous bad experience. Tequila is the top victim - many folks won't go near the stuff since a terrible experience with a terrible quality tequila back in college. I've changed a few minds on that, but it wasn't easy.
The other spirit people are prejudiced against is gin. I guess everyone remembers the pine tree-scented bold gins of old, while most new gins coming out today are more likely to smell like flowers and citrus than juniper.
When I saw this cocktail from Nate Quiroga from Liberty Bar in Seattle; I figured he was creating a version of the Aviation for gin-averse people. (I could be entirely wrong about this.) The Aviation cocktail contains gin, lemon juice, maraschino liqueur, and a dash of creme de violette.
Quiroga's drink, which is called This Plane is Definitely Crashing (another hint at it's Aviation lineage), swaps out gin for vodka. It also swaps out maraschino liqueur for absinthe.
Absinthe, of course, is another spirit many people avoid after having tried some terrible fake version while backpacking in Prague. But it forces the drinker to make that choice: Do I give a spirit a second chance? And which will it be, gin or absinthe?
This Plane is Definitely Crashing
By Nate Quiroga
1.5 fl. oz. Vodka
.5 fl. oz. Lemon Juice
.5 Tbsp Creme de Violette
.5 Tbsp Absinthe
Lemon peel for garnish
Shake all ingredients with ice in a shaker, then strain into a cocktail glass. Garnish with a zested lemon peel.