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Sovaro’s luxury cooler is a splurge for good reason: It’s a monumental upgrade from any cooler you’ve seen before. Sized to store wine bottles upright (as well as to provide a seating alternative), this cooler boasts a one-touch latch, friction hinges to keep it open, a drainage plug, heavy-duty luggage-style wheels, and a telescoping travel handle. It’s also lined with cork, a natural insulator that resists mold and mildew and won’t degrade over time.
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$700 for a cooler? Seriously? Because it's lined in cork and can carry your wine bottles. No wonder there was no price until you choose purchase. I'd like to see you do a test on similar coolers if you can find any.